When You Have a Great Story to Tell,
You Want to Get the Words Right...
It probably takes a little effort to
explain what makes your organization, product or
service as outstanding as it is. Uniqueness,
originality, personal attention, underlying
principles: such qualities aren't necessarily
obvious to the casual reader.
In fact, what
really sets you apart from your competition might
not always be obvious to the staff members charged
with promoting your organization, since they're so
deeply immersed in its day-to-day concerns.
Fresh
perspective can help...
Your marketing,
advertising or fundraising could benefit from the
skill, perceptiveness and fresh thinking of an
outside creative service. But that requires a
researchers, writers and designers who can
recognize those aspects of your organization, its
systems, products or services that are truly
distinctive, and who are adept at communicating
that distinctiveness in understandable, compelling
ways.
We specialize in
creating promotional messages that convey the
unique qualities of companies, institutions,
products and services - messages that communicate
on a human level, to generate interest and motivate
response. Our special strength lies in developing
brochures, booklets and other substantial
publications that highlight benefits which may not
be obvious and are often indirect or
complicated.
What's
special about this service...
This isn't
technical writing (though frequently it deals with
technical subjects). Rather, it is highly refined
marketing communication that targets specific
interests and needs. It relies on making conceptual
connections. And it uses simple, compelling
language that speaks authentically and conveys a
sense of importance and urgency, without relying on
cliches or overblown rhetoric.
Experience
and versatility...
We have broad
marketing experience, having created promotional
materials for a wide variety of educational
institutions, non-profit organizations, marketers,
manufacturing firms, publishers, professional
service providers and financial institutions for
more than two decades. We provide a full range of
creative services. We can write to suit established
formats, or provide complete, turnkey copy and
graphic production service, as your communication
needs require. Our special focus is clear,
authoritative, polished, incisive, powerful
writing.
Check out our
work...
This website offers
some samples of our work for organizations that
have very specific and sophisticated messages to
convey, messages that require a combination of
authenticity, conviction, clarity and marketing
savvy. Please take a few minutes to read them,
noting how the writing communicates those special
strengths and unique features of each organization,
how it clarifies subtle or complicated points, and
how it encourages positive responses.
Then consider how
we can create materials that meet your
communication goals. We'd be delighted to help you
convey your important messages. Together we'll be
sure to get the words right. Many thanks!
